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Principal, Commercial and Medical Affairs Executive & Internal Communication

Company: Genentech
Location: South San Francisco
Posted on: May 3, 2021

Job Description:

The Communication & Engagement team designs and manages internal communications for the Genentech U.S. Commercial, Medical Affairs, and Government Affairs (CMG) organization in order to inform, inspire and engage employees.

We are currently looking for an experienced executive and internal and external communications professional who is passionate about shaping the employee communications experience to join our team. The right individual will be able to strategize, collaborate with stakeholders, counsel and synthesize one minute and execute the next. This individual will work closely with internal communication teams and external stakeholders, CMG senior leaders, and partners to lead internal and external strategic communication campaigns, change management communication, and cultural engagement efforts; develop innovative ways to engage employees and inspire them to action; and write clear and exceptional communications, business update presentations, and talking points. In addition, this expert communicator will provide strategic direction in elevating brand reputation, designing and implementing an organizational communication strategy, collaborating with a diverse, broad range of internal and external partners on related culture/engagement efforts, and serving as a connector and storyteller to raise awareness of the organization's collective purpose and vision to strengthen internal and external relationships.

Key Responsibilities:

  • Lead the development and implementation of an integrated Commercial and Medical Affairs communications strategy and related plans to advance the organizational vision, strategic priorities and growth objectives.

  • Elevate the visibility of Commercial and Medical Affairs through high-impact communication campaigns that build positive perceptions and advance the Commercial and Medical Affairs narrative.

  • Conceptualize and creatively design compelling written and visual content to promote awareness across a broad range of internal and external audiences via multiple channels.

  • Serve as key partner in bridging internal enterprise-wide partner functions (e.g., Research, Product Development, Commercial, and Government Affairs)

  • Collaborate closely with a broad range of enterprise-wide cross-functional stakeholders and liaise with other communication partners across the company (Corporate Relations, Global Medical Affairs, Commercial, Pharma Development, etc,) to ensure corporate-level messaging consistency.

  • Build and cultivate relationships with patients, speakers, subject-matter experts, local communities, and collaborators to enable CMG to become more externally focused and relevant, while promoting awareness around Commercial and Medical core competencies, innovation and values.

  • Act as the primary contact for all assigned CMG Communications projects in designing and implementing communications strategies, plans, and tactics. Define, scopes, and structures CMG Communications projects and other ongoing. assignments/responsibilities, including effective and efficient project management oversight of internal and external partners and vendors.

  • Provide in-depth communications expertise and outstanding communications counsel e to senior leaders, internal stakeholders, and other customers. Work closely with internal communications teams and leaders and partner with the communications operations team to lead efforts around people, culture, strategic communications, campaigns, and initiatives.

  • Serve as a communications advisor and provide public relations counsel to senior executives and guide crisis communication as needed.

  • Manage and oversee work of external agencies and partners supporting Commercial and Medical Affairs strategic communication efforts, including but not limited to: media, creative logistics and production partners to ensure resulting deliverables and collaterals are of the highest standards.

  • Provide strategic/creative direction, program curation, content design, and production oversight for major employee events, including but not limited to: annual meetings, department town halls, organization-wide engagement opportunities, senior management communication forums, and leadership off-sites.

  • Build awareness and maintain presence at cross-functional forums, including but not limited to: Commercial and Medical national meetings, annual medical directors meeting, career fairs, roadshows, etc.

  • Assume responsibility for assigned communications projects and/or other specific ongoing CMG Communications responsibilities and assignments, which may include some or all of the following:
  • Develop communication materials (initiatives, strategy, plan, and tactics' documentation), reviews with key stakeholders, and manage from end to end. Materials include, but are not limited to CMG executive business presentations, executive communications, meeting/event agendas, speaker materials and notes, and content for the CMG portal and newsletter.

  • Interact and influence executives and provide advice that reflects an understanding of their leadership and business style.

  • Write compelling messages for leadership and create thoughtful presentations for internal meetings and coach leadership to communicate in written (narratives, emails, articles, posts) and spoken (speeches, presentations, podcasts, videos) forms.

  • Manage the design, production, and maintenance CMG intranet portal (as a communication vehicle/device) to facilitate effective information sharing.

  • Develop creative strategies for communicating to employees and identifying topics and developing content with speakers for large CMG forums/meetings (e.g., preparing talking points for CMG leadership at national internal meetings and providing staff support to engagement efforts, managing the design and production of CMG Town Hall meetings, etc.).

  • Manage the process to provide formal CMG reward and recognition to employees.

  • Establish KPIs and assessing channel effectiveness.

  • Lead change communication efforts for CMG programs as well as drive messaging and narrative development.

  • Lead in the identification and contracting of external vendor partners to support assigned communication projects and responsibilities, if needed.

  • Develop detailed project plans, which include core deliverables, responsible parties, interim review meetings, and full implementation plans.

  • Develop success metrics and share results with the communication operations team, stakeholders, and leaders.

  • Lead and/or participate in cross-functional communication planning and development meetings. Ensures timely follow-up and completion of all assigned tasks.

  • Monitor communication projects and ongoing responsibilities to measure and regularly track progress. Where appropriate, provide regular updates or other reporting on progress and performance of assigned communication responsibilities.

  • Review overall functional processes, procedures, tools, and other resources continually to ensure best practices, optimal efficiencies and effectiveness for communications support to CMG.

  • Support, as needed, wider goals, objectives, or projects. If needed, act on cross-functional teams assigned with a specific mission or role, and in other such capacity to represent the CMG group.

  • Comply with all laws, regulations, and policies that govern the conduct of Genentech activities.

  • Participate in business travel, by air or car, when required for regular internal and external business meetings.

Qualifications and Experience: unless stated as "preferred" or "a plus," all other criteria is required

  • Bachelor's degree (general business, public relations, marketing and/or communications disciplines are preferred).MBA or other related graduate-level degree is preferred.

  • Comprehensive understanding of Commercial and Medical Affairs core business and corporate-level strategies and objectives, activities and communications, and execution is preferred.

  • Previous corporate communications or communications agency experience required and marketing experience is preferred.

  • Average of 12 or more years of multi-disciplinary work experience in the pharmaceutical/biotech/or related industry sector.

  • A minimum of 8 years of previous communications or public relations experience, with 5 years of experience gained in the pharmaceutical, biotechnology, or related industry.

  • Outstanding written and verbal communication skills and extensive communications design experience and advanced presentation development skills.

  • Proven ability to develop and implement communication strategies in collaboration with a diverse team.

  • Proven ability to provide strategic communications counsel to senior leaders, orchestrating high-visibility executive presentations, and developing brand identity.

  • Experience in engaging high-performance teams and developing innovative communication platforms.

  • Ability to design and implement innovative communication efforts that engage and inspire others at various levels in the organization.

  • Experience with people leadership and management, change communications, change management, and organizational development preferred.

Communication Skills

  • Demonstrated superior communications skills, both written and verbal; with particular emphasis on business-writing skills and active listening (proven abilities to communicate effectively and efficiently with various cross-functional partners, stakeholders, and senior management).

  • Experience writing executive communications and presentations, including handling confidential and sensitive topics.

  • Strong creative ability, outstanding story-telling (via multiple formats), business and technical writing skills, and excellent editorial judgment.

Strategic Agility

  • Experience creating strategic communications plans, leveraging multiple communications and engagement channels, particularly during times of changes.

  • Creative problem-solver, with the ability to think, plan and execute on multiple projects autonomously and in an organized fashion, balancing the long-term and immediate needs of the team.

  • Knowledge of the healthcare industry and the ability to bring this knowledge to bear when advising stakeholders and partners on communications strategies, plans, objectives, tactics, implications, and impact.

Influencing & Collaboration

  • Strong consulting skills with the ability to quickly assimilate business needs and circumstances and effectively advise others.

  • The ability to influence others without authority; excellent partnering skills; and the ability to work collaboratively, effectively, and efficiently with internal and external partners and stakeholders.

  • Strong executive presence with a history of cultivating strong and trusting counseling relationships with executive leadership.

  • Strong customer orientation and a proven track record of collaborative work relationships.

  • Strong track record in managing external vendor partners and other internal colleagues in the execution of communications strategies, plans, programs, and events.

Achieving Results

  • Outstanding time-management and organizational skills, with an ability to consistently execute multiple, and sometimes competing, activities and complex projects to high-quality conclusion, on-time, and within budget.

  • A proven track record for meeting or exceeding objectives and goals, demonstrating outstanding attention to detail, and acting with urgency as appropriate.

CMG Operating Principles

I put the patient first, always

I am obsessed with meeting customer needs

I act on behalf of the whole company, not just my team

I am inclusive

I have a growth mindset

I act with urgency

I am accountable

I radically simplify and prioritize for impact

I follow the science

I build our reputation

#LI-KG1

Keywords: Genentech, South San Francisco , Principal, Commercial and Medical Affairs Executive & Internal Communication, Other , South San Francisco, California

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