Beckman Coulter Diagnostics, an operating company of Danaher
Corporation, is recruiting a Global Product Marketing Manager,
This position can be remote based.
Wondering what's within Beckman Coulter? Take a closer look.
Join a team where you can be heard, be supported, and always be
yourself. At Beckman Coulter, a Danaher company, we're building a
culture that celebrates backgrounds, experiences, and perspectives
of all our associates.
At first glance, you'll see we are dedicated to advancing and
optimizing the laboratory to move science and health care forward
for more than 80 years. Look again and you'll see we are invested
in you and you'll have the opportunity to build a meaningful
career, be creative, and try new things with the support you need
to be successful.
And no matter where you look at Beckman Coulter, at the heart of
what we do, you'll witness our shared purpose-helping realize
life's potential-in action.
Our work helps improve millions of lives. We hope you'll see
yourself here, too!
You will be responsible for the Service product launch strategy,
product commercialization and will be part of the Global Product
Marketing team, reporting to the Sr Manager, Global Product and
Services Marketing. This is an exciting role as our diagnostic
systems are used in complex biomedical testing, and are found in
hospitals, reference laboratories and physician office settings
around the globe.
If you're a marketing leader whose leadership style revolves
around empathy and humility; and you have a consistent record of
driving engagement and high-quality product launches, we want to
hear from you.
In this role you will:
- Create and own global marketing strategy and value proposition
for Beckman Coulter's Services solutions.
- Lead Beckman Coulter's New Product Launch Excellence Process
for Service solutions, which includes the development of the
marketing plan, claims matrix vs. competitors, develop value
proposition & messaging, persona map, launch action plan, VPM, and
creation of the commercialization readiness team wheel.
- Collaborate with the Strategic marketing organization and
regional marketing partners to develop highly effective
commercialization strategies based on the robust development of
market segmentation and Voice of Customer research.
- Leverage internal/external data and critical thinking in an
effort to answer important business questions that provides clarity
around the value and cost profile of our products and
- Partner with marketing communications on the marketing
communications strategy for a global audience that best suits the
category of the launch of the product and/or solution.
- Develop content that is relevant and meaningful to the customer
- Review all campaigns and enablement tools relating to Service
- Work across teams and geographies to develop global marketing
programs for new and existing segments and products with robust and
creative go-to-market strategies.
- Proactively monitor competitive intelligence and generate
- Measure team success through daily management of key measures
which may include lead generated; region revenue/ASP; market share
by category by customer segment.
- Regularly interact with executive level management regarding
challenging matters of major importance to the company.
- Influence, and motivate people from diverse backgrounds and
lead cross-functional global business teams.
- Be a thought leader with Best in Class knowledge of marketing
technology and related technical applications and
- Bachelor's Degree with 9 years successful marketing experience
or Master's degree with 7 years experience
- Successful marketing experience with increasing
- Experience leading new product launch strategies
- Ability to travel within US and globally; If remote based, will
include travel to Brea CA.
It would be a plus if you also possess previous experience
- Previous service marketing experience, highly desired
- Working in a large, global, matrixed organization
Beckman Coulter, a Danaher company, offers a broad array of
comprehensive, competitive benefit programs that add value to
associates' and their families' lives. Whether it's a health care
program or paid time off, our programs contribute to life beyond
We believe that creativity and innovation thrive when the most
diverse set of voices are heard, and that's why we're taking
concrete steps to ensure that we're fostering an inclusive and
engaging workplace for our team. If you'd like to learn more, read
stories from our associates on our Careers Blog or contact one of
When you join us, you'll also be joining Danaher's global
organization, where 69,000 people wake up every day determined to
help our customers win. As an associate, you'll try new things,
work hard, and advance your skills with guidance from dedicated
leaders, all with the support of powerful Danaher Business System
tools and the stability of a tested organization.
Danaher Corporation and all Danaher Companies are committed to
equal opportunity regardless of race, color, national origin,
religion, sex, age, marital status, disability, veteran status,
sexual orientation, gender identity, or other characteristics
protected by law. We value diversity and the existence of
similarities and differences, both visible and not, found in our
workforce, workplace and throughout the markets we serve. Our
associates, customers and shareholders contribute unique and
different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided
reasonable accommodation to participate in the job application or
interview process, to perform crucial job functions, and to receive
other benefits and privileges of employment. Please contact us at
202.419.7762 or firstname.lastname@example.org to request
If you've ever wondered what's within you, there's no better
time to find out.