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Global Product Marketing Manager (Service)

Company: Danaher
Location: South San Francisco
Posted on: June 4, 2021

Job Description:

Beckman Coulter Diagnostics, an operating company of Danaher Corporation, is recruiting a Global Product Marketing Manager, Service.

This position can be remote based.

Wondering what's within Beckman Coulter? Take a closer look.

Join a team where you can be heard, be supported, and always be yourself. At Beckman Coulter, a Danaher company, we're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.

At first glance, you'll see we are dedicated to advancing and optimizing the laboratory to move science and health care forward for more than 80 years. Look again and you'll see we are invested in you and you'll have the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

And no matter where you look at Beckman Coulter, at the heart of what we do, you'll witness our shared purpose-helping realize life's potential-in action.

Our work helps improve millions of lives. We hope you'll see yourself here, too!

You will be responsible for the Service product launch strategy, product commercialization and will be part of the Global Product Marketing team, reporting to the Sr Manager, Global Product and Services Marketing. This is an exciting role as our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe.

If you're a marketing leader whose leadership style revolves around empathy and humility; and you have a consistent record of driving engagement and high-quality product launches, we want to hear from you.

In this role you will:

  • Create and own global marketing strategy and value proposition for Beckman Coulter's Services solutions.
  • Lead Beckman Coulter's New Product Launch Excellence Process for Service solutions, which includes the development of the marketing plan, claims matrix vs. competitors, develop value proposition & messaging, persona map, launch action plan, VPM, and creation of the commercialization readiness team wheel.
  • Collaborate with the Strategic marketing organization and regional marketing partners to develop highly effective commercialization strategies based on the robust development of market segmentation and Voice of Customer research.
  • Leverage internal/external data and critical thinking in an effort to answer important business questions that provides clarity around the value and cost profile of our products and solutions.
  • Partner with marketing communications on the marketing communications strategy for a global audience that best suits the category of the launch of the product and/or solution.
  • Develop content that is relevant and meaningful to the customer audience.
  • Review all campaigns and enablement tools relating to Service before launch.
  • Work across teams and geographies to develop global marketing programs for new and existing segments and products with robust and creative go-to-market strategies.
  • Proactively monitor competitive intelligence and generate insights.
  • Measure team success through daily management of key measures which may include lead generated; region revenue/ASP; market share by category by customer segment.
  • Regularly interact with executive level management regarding challenging matters of major importance to the company.
  • Influence, and motivate people from diverse backgrounds and lead cross-functional global business teams.
  • Be a thought leader with Best in Class knowledge of marketing technology and related technical applications and infrastructures.

Essential Requirements:

  • Bachelor's Degree with 9 years successful marketing experience or Master's degree with 7 years experience
  • Successful marketing experience with increasing responsibilities
  • Experience leading new product launch strategies
  • Ability to travel within US and globally; If remote based, will include travel to Brea CA.

It would be a plus if you also possess previous experience in:

  • Previous service marketing experience, highly desired
  • Working in a large, global, matrixed organization



Beckman Coulter, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.

We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that's why we're taking concrete steps to ensure that we're fostering an inclusive and engaging workplace for our team. If you'd like to learn more, read stories from our associates on our Careers Blog or contact one of our recruiters.

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or to request accommodation.

If you've ever wondered what's within you, there's no better time to find out.

Keywords: Danaher, South San Francisco , Global Product Marketing Manager (Service), Other , South San Francisco, California

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